The challenge: Drive brand reappraisal through perception-setting creative platforms that establish and reinforce authentic fashion credentials, underpinned by the core discount offer. Drive and sustain double digit annual footfall growth and incremental frequency of visit.
Insight: Whatever type of fashion buyer you are, when you find what you’re really looking for (or what you didn’t even know you were looking for until you found it!) it feels great.
Idea: Successful Hunting
Conversion / Results: In the last 3 years, across the portfolio, total centre turnover has grown by almost 30% to around 3.5 billion euros. 2015 saw double digit growth in footfall and frequency increase by a factor of 15-20% across the portfolio.