• "I was bored of the same old sandwiches..."
    Jacobs: Lunch is what you make of it

The challenge: Drive trial and awareness of flatbreads and crispbreads in the lunchtime occasion and communicate the great taste of the product itself

Insight: I would like to have something other than bread for lunch but I don’t buy things like Crispbreads and Flatbreads as I think they’re tasteless

Idea: Lunchtime is what you make of it

The work

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