• "Second year starts to be a bit different..."

The challenge: Make Oxford Campus the go-to brand for 2nd year students and beyond.

Insight: “I still like having fun, but now I’m ready to take my thinking more seriously as well.”

Idea: Love Your Thinking

Conversion/Results: Increase of 2,853 likes on FB over 11 months, 445 competition entries overall so far.

The work

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