The challenge: Increase brand penetration and encourage a higher frequency of purchase.

Insight: Mum, who drives 80% of the volume is increasingly worried about fizzy drinks. Her chief purchase drivers are a desire to provide for and connect with her kids, and make family occasions special.

Idea: Fanta Photobomb – create great moments of family camaraderie with a series of funny Fanta photo bottles.

The work

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