The challenge: To create a distinctive brand proposition in a crowded market with a multitude of "me too" product offerings.

Insight: Older people crave time, time to: talk, to be listened to, to have their basic needs met, to understand a frenetic technology led world. 

Idea: Making time for older people. 

Conversion / Results: Total adoption of the brand proposition by a hitherto disparate membership organisation creating the ability to mount cohesive unifying awareness building and fundraising campaigns. 

Our integrated strategy refreshed the brand identity and revitalised the portfolio of print and digital assets.  We brought this to life, producing a range of marketing materials to support internal and external communications.