The challenge: To create a distinctive brand proposition in a crowded market with a multitude of "me too" product offerings.

Insight: Older people crave time, time to: talk, to be listened to, to have their basic needs met, to understand a frenetic technology led world. 

Idea: Making time for older people. 

Conversion / Results: Total adoption of the brand proposition by a hitherto disparate membership organisation creating the ability to mount cohesive unifying awareness building and fundraising campaigns. 

Creating a distinctive brand strategy

Our integrated strategy refreshed the brand identity and revitalised the portfolio of print and digital assets.  We brought this to life, producing a range of marketing materials to support internal and external communications.

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